Entrepreneurs in Contemporary China explores emerging business practices and related phenomena in contemporary China. It examines new forms of business practices and argues that an emerging strata of private entrepreneurs has entered the economy in recent decades, an under-researched sector of Chinese society. It draws on extensive interviews with business founders and CEOs in present-day China and shows why business-related themes are important to understanding society itself, the forces that underpin social relationships more broadly, and the basis and nature of social change. In capturing the experiences of individuals and their companies amid social and economic challenges, and by uncovering innovative strategies employed by business owners, this book makes a significant contribution to the sociological as well as the business studies literature both through its empirical richness and theoretical innovation regarding considerations of trust, social networks, crisis, gender, and social exchange.