Home
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Barnes and Noble
Loading Inventory...
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Current price: $119.00
Barnes and Noble
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Current price: $119.00
Loading Inventory...
Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
You May Also Like
More About Barnes and Noble at The Summit
With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.
Store Info
Find Barnes and Noble at The Summit in Birmingham, AL
Visit Barnes and Noble at The Summit in Birmingham, AL