BLONDE RX PURPLE MASK 7.5OZ. Benefits: Transformation is amplified by ultra-violet pigments that instantly tone neutralize brassiness.. Fekkai's purple hair mask for blonde hair is a revolutionary formula that combines ultra-violet pigments, charcoal, and superfood oils to bring salon blonde tones back to life and leave hair 3x stronger* while repairing existing damage and preventing future breakage.. With a blend of moisturizing plant oils, this purple hair mask deeply penetrates hair cuticles for hair that is 4x more hydrated,* shinier and smoother.. Key Ingredients: Ultra-Violet Pigments - instantly neutralize brassiness.. Charcoal Powder - draws out impurities from the hair, instantly lightening hair strands.. Panthenol (Vitamin B5) - improves moisture retention in individual hair strands, for increased volume, shine, and all-day hydration.. Scent: breezy citrus with crisp naturally fresh water and warm woods. Research Results: Hair is 3X stronger.*. Hair is 4x more hydrated.*. Hair breakage is reduced by 67%.*. *Claims based on clinical study using instrumental testing when used as a collection with Shampoo and Mask..