Being the second edition of this workbook has lent more experience and time, not only in marketing, but also in the publishing. While the publisher of a company certainly adds weight to the book, the two decades of marketing teaching, learning and passing on shared knowledge is an asset as well. This workbook allows the author to walk through many areas of marketing a book, with detailed instructions for many parts. The author will certainly walk away with a new ideas and opportunities for getting their book out to desired audiences.