The 740 brings a longtime cult favorite back from the archives. Originally celebrated as a supremely comfortable and reliable everyday running shoe, the reintroduced 740 brings the same energy to everyday style. The 740 brings a longtime cult favorite back from the archives. Originally celebrated as a supremely comfortable and reliable everyday running shoe, the reintroduced 740 brings the same energy to everyday style. Founded in 1906, New Balance has become a global leader in athletic gear. Committed to comfort, functionality, and on-trend, casual style, each of their iconic sneakers suits - and supports - your on-the-go lifestyle.