. Benefits: OGX Nourishing + Coconut Milk Moisturizing Shampoo to hydrate & restore dry, damaged hair. The hair wash with an intensely moisturizing formula delivers immediate softness after the first use. New formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. New LipiPro Shield (TM) Technology delivers 2x more protein & lipid protection** for healthy hair. **vs. non-conditioning shampoo, with continuous use. Moisturizing shampoo supports hair's protein & lipid barrier for your heathiest hair. Use this coconut & white peach scented shampoo with OGX Conditioner for your hair routine. Formulated Without: Carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes. :