The Noor Dress from Reformation is a midi dress featuring short puff sleeves, ruching at the bust, and a keyhole cutout at the neck. The Noor Dress from Reformation is a midi dress featuring short puff sleeves, ruching at the bust, and a keyhole cutout at the neck. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.