Best of MarketingNPV Journal Volume 1 & 2
is a compilation of three years worth of articles, case studies and interviews from MarketingNPV Journal. The publication features insight, advice, and solutions to a broad spectrum of marketing measurement challenges. Best of MarketingNPV Journal Volume 1 &2 provides information on the design and implementation of effective and efficient marketing measurement systems including topics such as: Developing Marketing Dashboards, Building a Measurement Process, and Linking Brand Investments to Bottom-Line Results. Also featured is insight from some of today�s leading thought leaders in the area of marketing measurement.